1. Prepare a unique concept for your video.
Don’t make it apparent that you’re promoting your website or your products.
Think of a theme that will be entertaining, informative, and practical for most users. Naturally, your video’s concept should also be relevant to your target or to the products that you are marketing. You only need to be artistic and think differently.
2. Make your video.
Since most users often have little faith in videos that are homemade, it would be favourable to use a professional video production company. Captions or subtitles, can be added, to your video to let viewers distinctly get what you’re trying to put across. Videos more than 2 minutes have a tendency to exhaust visitors, so make sure your video is concise yet packed with substance. It is also suggested that you include your site’s address at the start and end of the video.
3. Optimize your video for search engine results.
YouTube allows you to include a title, description, and tags to the video so users can locate it without difficulty. Make sure that your title is catchy enough and points out your primary key phrase a couple of times. For your video’s description, input a simple summary that has your primary key phrase, as well as a link to your website. Finally, for the tags, include proper keywords or key phrases, and also their common variations.
4. Get users to view your video.
A basic and unfussy way of doing this is by looking through YouTube for videos that have your main key phrase, and then posting your own video as a “video reply” to every single one of those videos. This will consequently lead to a steady flow of related traffic to your video. Moreover, by using the embed code provided by YouTube, you may add your video to your marketing e-mails to get a greater number of viewers at the same time.
5. Make anchor text back links to your video.
The whole planet is now ready to watch your video and you may further raise your SEO by posting your video on book-marking and social networking sites. You may, likewise, ask bloggers to include a link of your video on their fitting websites.

You can surely increase your SEO score without spending a lot of time and money by paying attention to these steps. Your YouTube videos could, sooner or later, create traffic to your website, building up the possibility of you acquiring more.